Roger Federer Reacquired His Famous 'RF' Logo From Nike - His New Hat Sold Out Worldwide In 10 Minutes

I truly don't know who I'm writing this blog for, but at its bare minimum I'm writing it to vent because I am furious. Roger Federer, the man with the coolest athlete logo in sports, recently re-acquired his logo from Nike. Since switching up endorsements in 2018 and signing a massive deal with Uniqlo he has not had the rights to his own logo which seems insane. It is quite literally his initials! Finally that wrong had been righted as he announced in a Twitter video last week that his signature hat is coming back on sale to the public under his new endorser. 

Tuesday was the launch day, but a time was never given and all they said was it would be out in the morning. I set every alarm possible to get up and buy it. I never get anything for myself, but decided I wanted all 8 colors. For a guy losing his hair at the age I am, getting my hands on as many hats as possible is quite important. I am the polar opposite of a morning person, but I was up at 5am refreshing the site to get these things. 

The unfortunate part here is that UNIQLO's website flat out stinks and zero information was given about the release time. If Roger Federer is your main athlete he should be front and center all over your website. There should be a GIGANTIC countdown clock telling me the moment his hat is on sale. Finding the Federer hat should not be difficult, but they made it that way for some god forsaken reason. If you type in 'Federer' in the site's search engine you get results for Japanese tennis player Kei Nishikori! What the fuck are we doing here? Fire legitimately everyone. 

Every time I'd go to buy the hat it said it wasn't available yet. Then when I went to check a 100th time and all of a sudden they were all sold out. All 8 colors just gone in the blink of an eye. Sadness immediately entered my soul. This motherfucker released a hat and it sold out worldwide in less than 10 minutes. I mean we're talking about Roger Federer so this shouldn't come as a surprise, but Uniqlo dropped the ball here big time. Did they not know Federer was one of the more popular sports athletes in the world? This guy is a God to many. He is the GOAT. Motherfuckers stocked like 200 hats for each color and thought that would do it. YOU MORONS!!! Federer worshippers have been waiting for this day for 2 years now, you didn't think there was going to be stampede to buy these hats? 

So now I'm left with the dilemma of either hoping UNIQLO figures their shit out and restocks their site or head to ebay and overpay the fuck to get this hat.   We've got bids at $60 already with 4 days to go. I'm going to have to drop $100 a hat if I want this.  

I know I'm going to buy these and get fucked over the moment I hit submit on my bid. I've been staring at the 8 color set for $600 since these were sold out. Based off how much each individual hat is going for that's going to end up being a steal, but then I have to live with the fact that I spent $600 on hats that normally go for $20 a pop. 

I need help. Roger if you're out there, hook a pal up or get your boys at Uniqlo to make more hats!!!

P.S. For anyone arguing Fed's logo isn't the most famous athlete logo… I'm talking ones with a guy's initials in them so that rules out MJ. It's really close with Tiger's TW, but I think Fed is more famous on a global perspective.