Meet The Polish Smokeshow Behind The Latest Viral Marketing Campaign #EmilysNewHouse

So this is the latest attempt at viral marketing that dropped this month. Looks like its done by these NouveauBeats guys right as Ultra started. This flyer started floating around telling some story of a girl who found her boyfriend cheating and then spent all his money going out with her girlfriend and partying:

Get it? Like, new “house?” Not even a particularly good attempt at guerilla marketing if you ask me, but the video has a sexy chick walking around in her bikini and partying with another smoke so, well executed on that front. The chick is Karolina Bil and she’s a smokestack. Almost has a little Heidi Klum look to her in certain angles: